BUSINESS BOOTCAMP UofL to boost franchising certification PHOTO COURTESY THE INTERNATIONAL FRANCHISE ASSOCIATION IN A FIRST-OF-ITS-KIND PARTNERSHIP, UofL’s Yum! Center for Global Franchise Excellence will provide continuing education and certifica-tion for franchising professionals through the International Franchise Association’s Certified Franchise Executive™(CFE) Program. The International Franchise As-sociation (IFA) is the world’s oldest and largest franchising industry organization. A CFE designation is considered the premier certification in franchising, offering business, leadership and legal education unique to pursuing a career in the franchising industry. Through the new partnership, UofL will deliver foundational CFE education that includes rigorous requirements standardized by the College of Business. “Our high educational standards and curriculum will improve the business qualifications of franchi-12 UOFLMAGAZINE.COM sees in the program and elevate the p Participants in a learning event franchise industry as a whole,” said for the Certified Jeff Guan, interim dean of the UofL Franchise Executive program hosted by College of Business. the International Franchise The UofL bootcamp, provided by Association. the College of Business’s executive education depart-ment, includes sessions on the Our high educational foundations of standards and curriculum the franchise will improve the business business qualifications model, legalities, of franchisees in the business growth, program and elevate human resourc-the franchise industry es, leadership as a whole. and the franchis-er-franchisee relationship. The six-week, instruc-tor-led virtual bootcamp, paired with the IFA’s FranGuard compliance course, will serve as the mandatory, core components of the CFE program. “This landmark education and certification partnership will be transformational to the industry,” said Matthew Haller, president and CEO of the International Franchise Association. “Building on the success of the CFE program, this new partnership will encourage more people in franchising to level-up their skills by pursuing a CFE, ultimately creating a new level of professional excellence in franchising with standards-based education as the foundation.” The CFE program is the leading resource to help franchise execu-tives, managers and local franchise owners accelerate individual and organizational growth. It allows graduates to develop a more thorough understanding of franchising regardless of their level of expe-rience, provides an opportunity for accelerated career growth and strengthens the franchise business model by closing the knowledge and education gap.
University of Louisville Fall/Winter 2022: Page 14
