Pest Management Professional - November 2022
Question of the Month
2022-11-10 12:00:32
OUR EXPERTS WEIGH IN
WHAT’S A GOOD WAY TO GIVE YOUR BRAND IDENTITY MORE EXPOSURE IN YOUR COMMUNITY?
“From a technical person’s viewpoint, PARTICIPATING IN SCHOOLS to help educate children about insects and the pest management industry is a good one. Pi Chi Omega even has a template for a Junior Entomologist program.”
"We’ve had great success with our BILLBOARDS. We tried to come up with something memorable, so our billboards say ‘Killing it since 1969’ with an ant in a gun scope. A lot of customers like that and remember us by it.”
“I am a huge fan of SIGNAGE to expand our visibility and exposure. We use stickers in crawlspaces and basements; magnets on refrigerators; yard signs for termite and mosquito control; and big, bold lettering on our vehicles.”
“Our program goals are: BE KIND. DO GOOD."
“We SPONSOR A PEE WEE FOOTBALL TEAM that our lead tech coaches every year. Our banner is at the game for all to see, and the announcer recognizes us — and others — each game to cheering crowds.”
“We love PARADES. Many of our staff members will drive our vehicles or walk in local parades. We have several people who will put on their bee suits, and we have a bee costume that one of the kids will wear in the parade. We hand out flyswatters and pens.”
“Join — and be active in — your local CHAMBER OF COMMERCE. Go to all the events, such as ribbon cuttings and networking meetings. This organization will provide you with a lot of community exposure. Whenever possible, sponsor its events.”
“Make sure VEHICLES are labeled, clean and organized. Make sure technicians look professional and are well dressed; they should be well trained, polite and outgoing.”
PMP’s REGULAR CONTRIBUTORS
Dan Baldwin, BCE*
Hawx Pest Control
Greg Baumann
Nisus
Judy Black, BCE*
Rollins Inc.
Dr. Jim Fredericks, BCE
National Pest Management Association
Dan Gordon
PCO Bookkeepers
Bobby Jenkins
ABC Home & Commercial Services
Dennis Jenkins*
ABC Home & Commercial Services of DFW
Raleigh Jenkins
ABC Home & Commercial Services
Jerry Schappert, ACE*
The Bug Doctor
Pete Schopen
Schopen Pest Solutions
Mark Sheperdigian, BCE
Rose Pest Solutions
*Also a PMP Editorial Advisory Board member
PMP’s EDITORIAL ADVISORY BOARD
Dr. Hamilton Allen, BCE
HomeTeam Pest Defense
Michael Broder
BHB Pest Elimination
Foster Brusca
The Pest Posse
Doug Foster
Burt’s Termite & Pest Control
Paul Hardy
JP Hardy Consulting
Dr. Faith Oi
University of Florida
Eric Scherzinger
Scherzinger Pest Control
Kurt Scherzinger, ACE
Scherzinger Pest Control
Desiree Straubinger, BCE
BASF
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For additional creative ideas from our experts and to share your own, visit PMPPestTalk.net.
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